This course surveys the art of selling, including the value of trust-based relationship selling, and the role of ethics in each sale. Students will learn about buyers, the buying process, and the role of good communication when establishing value in the transaction. students will learn how to work with customers by addressing concerns and how to 'close the deal'. The objective of this course is to prepare students with the knowledge and skills to develop and implement a successful sales strategy and build a successful sales force.

Prerequisite: None