This is the capstone class for the Entrepreneurship and Small Business Management program. This course offers the student a comprehensive survey of material needed to draft a full business plan, including accounting, finance, management, marketing, and business law, as well as lessons learned during the cohort collaboration. In this course students will fully develop the business plan for his/her new venture in preparation for presentation to investors for funding.
Prerequisites: BUS 122, BUS 130, BUS 150
This is the capstone class for the Human Resource Management program. This course details the methods for reconciling HR activities against the purpose and goals of the company. This course offers student a comprehensive survey of material needed to draft a full human resource plan, including job design, recruitment & selection, training & development, rewards & recognition, compensation & benefits, compliance, and information management.
Prerequisite: None
The course introduces students to the internet as a complement to a traditional business. Students will learn how to integrate web marketing into the business plan and marketing strategy of the small business. The survey of topics will include effective websites, brand development, and online advertising. Customer privacy issues will also be discussed.
Prerequisite: BUS 150
The course introduces students to the internet as a complement to a traditional business. Students will learn how to integrate web marketing into the business plan and marketing strategy of the small business. The survey of topics will include effective websites, brand development, and online advertising. Customer privacy issues will also be discussed.
Prerequisite: BUS 150
This course introduces the student to the fundamentals of developing the talent and bettering the performance of the individuals within an organization. Students will learn the value of job training, education, and career development. This course addresses the importance of retention and preparation for company growth.
Prerequisite: None
This course is designed to provide students the fundamentals of human resource planning, from job design to employee recruitment, training and career development, including the different types of employees. This course also provides students the resources needed to design a meaningful compensation program, including benefits and incentives, as well as the rights of employees and employers, and how disciplinary actions and discharge are done ethically and legally.
Prerequisite: BUS 130
This course covers a wide variety of basic marketing concepts through a rich combination of fundamental information, situational analysis, and case studies. This course will survey vital topics such as product branding, pricing strategies, market positioning, and how to influence customers through advertising and promotions. This course will require students to develop a complete marketing plan for their business ideas.
Prerequisite: None
This course introduces the student to the fundamentals of today’s business environment by providing comprehensive lessons on organizational and process planning, and organizing through an understanding of individual behavior, the business setting, and larger market dynamics. Students will learn the value of
leadership in motivating employees, and managing communications. This course addresses the importance of measuring the business and its employees’ performance and quality of their work.
Prerequisite: None