Course image BUS 260 - E-Commerce for Small Business [MW5] INDP - Fall 2022
2022 Fall Semester _SOHL
The course introduces students to the internet as a complement to a traditional business. Students will learn how to integrate web marketing into the business plan and marketing strategy of the small business. The survey of topics will include effective websites, brand development, and online advertising. Customer privacy issues will also be discussed.
Prerequisite: BUS 150